Written By host
10/04/2008 11:33

We have received many questions about the logo design. The logo must be the memorable element of any website, because this is the trade mark sign your clients and partners associate with your company. The more complex is one logo the little effect is guarantee. Take for example the world’s most known brands like Coca-Cola, FedEx or McDonalds. These logos are clean and simple. If the logo contains many elements, pictures of the products or too many text, the clients don`t remember easy the logo and this mean the company. The logo must be easy for reading from a distance. One letter, one scratch or one word is saying much more than thousands of words.
The color means lots of things. Designing a logo must be considering the company profile and the target audience. For example - a company offering products for health, could think of green color for its logo, because the green means: nature, growth, wealth, peace.
When designing a two color logo it is compulsory that the selected colors will compliment each other visually. Similar or complementary colors look good together, the contrast is important as well for the effectiveness, but in every logo the colors have to send the right message about your business.
Overly busy logos are very confusing, hard to reproduce and often confuse the viewer. The most important thing is to implement semiotics in the logo, or to create logo that became a symbol for a service or for a company.

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