Online trading is one of the most popular Internet activities. It is clear that online trading Websites have a strong financial future - if they can only survive the heated battle for clients. But it is important as well for the websites the whole process of gaining and retaining online clients.
A Website's audience is best measured by unique visitors (visitors are a combination of returning to your website current clients and potential clients, visiting your website for first time). The site with the biggest audience has the best shot at the biggest market share. Also important is the amount of time a user spends on your Website. This is a good measurement of how much they like the site, do they read the content or just came upon the site and leave. Online satisfaction is important in retaining clients. Go Live UK produces a statistic called the "traffic report" which gives you information based upon the number of minutes a visitor spends on your site per one visit. Repeat visitors and clients are important in online trading survival. The more often people visit your site, the more often the site has a chance to increase sales.