Search Engine Optimisation

When a user types a keyword or phrase into a search engine, two kinds of results are returned - those that have been paid for by advertisers, and those that are natural. Natural search engine optimisation, also known as organic search engine optimisation, is a specialised technique that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that your website is returned prominently in the natural search results of spider-based search engines (such as Google).

Go Live UK Ltd constantly evaluates and updates our natural search engine optimisation methodology to keep up with the ever-changing search algorithms used by the 10-12 major search properties that account for 98%+ of all searches performed on the Internet, as well as changes you make to your website as new pages are added or products or services are launched.

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Go Live UK Ltd Natural Search Engine Optimisation Services Include:
  • Website SEO Assessment - Take a snapshot of the existing website position rank and use it as a baseline to compare at later stage during monitoring of the SEO process.
  • Keyword Research - Uncover the keywords and phrases that will bring the most qualified traffic to your website.
  • HTML Code optimisation - Validate the HTML code and ensure that the website is compatible with all majour search engines and directories.
  • Directory Submissions - Submit key sections of your website to appear within the four major online directories.
  • Search Engine Submissions - Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering.
  • Link Popularity Enhancement - Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.
  • Website Content Enhancement - Develop and enhance your website's content and navigational structure to make your site more appealing to search engines.
  • International Search Engine Optimisation - Reach an international audience and propel qualified audiences from around the globe to your website.
  • Website Competitive Intelligence - Discover what your competitors are doing and how to position yourself against them.
Go Live UK Ltd provides a complete array of Natural Search Engine Optimisation Services, and once we gain an understanding of your business, your resources and your online marketing goals, we recommend the optimum combination of these services to get maximum ROI from your website.

 

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