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This year Google has announced the new changes in its search algorithms. Google's official blog announces that the 40 changes, applied to the search algorithm, aim at improving the search engine's results. Practically the company is aiming at improving its product and at becoming an irreplaceable leader among search engines globally. Here is a list...
The most popular term used extensively around the marketing world is Search Engine Optimization (SEO). Today you can’t have an hour of peace without being bombarded with spam emails from the next SEO Expert or receive a cold call from a SEO Guru that promises to make all your Marketing dreams come true. The best approach you could take to protect y...
Most people have some information when it comes to what good SEO is: links, quality content, social media etc. But between the mixes of Panda, Penguin and Hummingbird updates, SEO has changed quite a bit. Tips and tricks that have worked in the past now do us no good and can even result in penalties to our website. These algorithm updates have forc...
You are probably familiar with search engine optimisation, which is more commonly abbreviated to SEO. While most businesses understand the importance of it, many are unaware that attracting local customers also hinges on an entirely different set of SEO services. Local SEO shares several commonalities with organic SEO with several fundamental and ...
The Long Click is term used by the search engine giant Google. It is a patented metric which measures the Dwell Time on your site i.e. the amount of time the user spends on your site after clicking the relevant search result on Google. This metric helps Google to understand how helpful and relevant your site is to their users needs. Immediately yo...
Schema is a kind of microdata that makes it simpler for search engines to parse and interpret the information of web pages more accurately and efficiently so as to serve relevant results to users based on the queries. When Schema markup is added to an HTML, the way a page is displayed in SERPs is improved. This will enhance the rich snippets that a...
Local business directories aren't what they used to be. In years gone by they were weighty tomes delivered to doorsteps with a thud. These days, they still come in paper versions, but their real value is often in their digital editions. Here are some pointers to getting the most out of local business directories in the digital age. Local business ...
Does your website have a responsive mobile version? Even though mobile devices have been about many years, not all companies and business owners have adopted fully functional and responsive mobile versions. Not every company may rely on traffic coming from mobile device users and developing a fully functional, responsive mobile version, can require...

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