A reduction in the VAT rate from 17.5% to 15% to support the economy and increase consumer spending from next week, introduced today the Chancellor in the pre-budget report. This will cause big problems for e commerce websites, because the 17.5% VAT haven't been changed since before e-commerce was devised.

Hard economic times will force more small businesses to become smarter marketers. They may even get Web sites.

The percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today estimates Home_RepairmanKelsey Group, a Princeton, N.J., local search and directory research firm. As long as calls flooded in the red-hot housing market didn't offer incentive to worry about Web marketing for home- services businesses, such as painters, home-repair shops and landscapers. But now these shops need to be more strategic and seek out cost-effective marketing tools to compete as they're struggling.

     Believe it or not, navigation is very important part of keeping all web users on your site. If the users can't find what they're looking for quickly or have difficulty in navigating their way around they will never come back again.

   The purpose of navigation is to help us find what we're looking for by telling us what the site contains. It also gives us a feeling that we are not lost in the site. Navigation can be one of the main factors as to whether we should bail out and to ever come back. Well thought-out navigation is one of the best opportunities a site has to create a good impression.impression.The navigation guides all web users through the sections of a site and if it is not simple, consistent and clear the conten Read More »

Selection of niche is critical to the success of online business. It's no use building tons of great content, finding appropriate affiliate programs if your market isn't interested to buy from you (or doesn't have the capability to buy from you).

Make sure you follow these tips before you decide your niche market for site:

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Overly busy logos are very confusing, hard to reproduce and often confuse the viewer. The most important thing is to implement semiotics in the logo, or to create logo that became a symbol for a service or for a company.

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