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How To Overcome Google Panda and Google Penguin?


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This year Google has announced the new changes in its search algorithms. Google's official blog announces that the 40 changes, applied to the search algorithm, aim at improving the search engine's results. Practically the company is aiming at improving its product and at becoming an irreplaceable leader among search engines globally. Here is a list of some of the most significant changes:

  1. A better categorization of the so called sitelinks, i.e. those links that lead to internal website pages but still appear in the search engines results. Google will try to filter search results in such a way that users will see only one sitelink instead of two or more that are the same.

  2. Users will not see duplicate snippets. And those snippet that will be seen, will be more relevant to the website content rather to a key word or key phrase.

  3. You Tube searches will show results based on local search. This way when you type in a key word or phrase the suggestions you get will be consistent with your area of living.

  4. Official website pages will be preferred to blog pages, news websites, etc. This means that the official company website will get better results in the search engine.

  5. The auto suggest function is improved in order to avoid offensive suggestions.

  6. Improvements in the 'latest search' algorithm – when you are logged in with your Google profile, the results you see after a given search will be better than the first ones.

  7. The results for a given key word will be not only related to it but will also show its synonyms. This option is already available not only in English but in other languages also.

Of course, a company alone cannot deal with all of the changes above. It is also true that many companies websites lost their Google positions during the past few months (after the algorithms had taken place). That is why businesses need a reliable partner to take care of their search engine marketing. Go Live UK is a company with 15 years of experience in the fields of web development and Internet Marketing. Go Live UK experienced marketing team is always up to date with the latest Google changes and algorithms in order to make sure our clients' websites are always on the top of the search engines.

If you need a reliable partner, experienced in dealing with Google changing algorithms – Go Live UK is the right solution.

Search Engine Optimisation

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