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The true cost of local business directories
Local business directories aren't what they used to be. In years gone by they were weighty tomes delivered to doorsteps with a thud. These days, they still come in paper versions, but their real value is often in their digital editions. Here are some pointers to getting the most out of local business directories in the digital age. Local business ...

The History of the Web Browsers
Can Vivaldi and Edge blunt Chrome’s dominance? The history of the internet has been coloured by the wars of the web browsers.  During the 1990s Netscape Navigator was the undisputed king of the web browsers, but by 2002 it had lost its crown to Internet Explorer.  The 2002 launch of Firefox and the 2003 launch of Safari were, in hindsight, a sign ...

What is Schema
Schema is a kind of microdata that makes it simpler for search engines to parse and interpret the information of web pages more accurately and efficiently so as to serve relevant results to users based on the queries. When Schema markup is added to an HTML, the way a page is displayed in SERPs is improved. This will enhance the rich snippets that a...

The Long Click and your SEO Strategy
The Long Click is term used by the search engine giant Google. It is a patented metric which measures the Dwell Time on your site i.e. the amount of time the user spends on your site after clicking the relevant search result on Google. This metric helps Google to understand how helpful and relevant your site is to their users needs. Immediately yo...

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